Own the Brand. Own the Channel. Own the Consumer Relationship.

Most Western skincare brands entering China hand control to a distributor. We do the opposite. We build your owned China B2C channel so you keep the brand, the data, the pricing and the consumer relationship.

Two Routes Into China. Very Different Outcomes.

Traditional Distributor Route

  • A purchase order, then limited visibility
  • Shelf priority and campaign timing sit with the importer
  • Competing brands can be promoted harder in the same quarter
  • You rarely learn who buys, why they buy or when they repurchase
  • Each shipment is a transaction, not an owned China asset

Central Orbit Direct B2C Channel

  • You retain full brand architecture, story and pricing control
  • Our team operates the channel on your behalf
  • Campaign calendar and platform focus agreed in advance
  • Consumer data, reviews and CRM become your assets
  • Volume growth tied to a clear 3-year plan

A Complete China Operation. Run by Us. Owned by You.

Brand Assessment

We assess whether your brand, ingredients and management approach are genuinely ready for China. We say no when the fit is not right.

Regulatory Approval

Full product registration, trademark protection, CSAR compliance and legal entity setup handled by our on-ground agents.

WeChat Mini App

Your brand's digital home in China. Built and operated within the WeChat ecosystem where Chinese consumers live.

Platform Launch

Douyin, Little Red Book and Tmall as you scale. We set up, operate and optimise every platform.

Marketing Execution

Campaign management, content creation, KOL and KOC relationships. Your story adapted for Chinese consumers without losing what makes your brand distinctive.

Ongoing Operations

Logistics, inventory, consumer data, CRM and repeat purchase management. From your factory door to the Chinese consumer.

Validate. Scale. Operate.

Year 1

Validate

Trademark registration, regulatory approval, WeChat mini app build, platform setup, brand story adaptation, initial launch and review generation.

Year 2

Scale

Push hero SKUs, expand paid activity, build monthly campaign rhythm and repeat purchase evidence.

Year 3

Operate

Mature CRM, festival playbooks, platform expansion into Tier 2 and Tier 3 cities, full operating scale.

Timeline from assessment to first sale is typically 12 to 18 months. China is a strategic investment, not a marketing sprint.

We Are Selective by Design.

We work with a maximum of ten skincare brands at any time. Each engagement is a full operational partnership, not a consulting retainer. We currently have capacity for three to four new brands.

The brands we take on have a strong product, a defensible ingredient story, an established home market and management that understands China requires patience and long-term commitment. If you are looking for quick results, we are not the right partner.

Start with a Conversation.

We begin every engagement with an honest assessment of whether your brand is ready for China and whether we are the right partner for each other. There is no cost to that conversation.

To start, contact us here.